Bill Edler Signs with Poker Royalty for Worldwide Poker Marketing Representation

Poker Royalty announced today the signing of Bill Edler, the 2007 Bluff Magazine “Player of the Year” award winner, for worldwide management and marketing representation across all major platforms, including sponsorship, licensing, and speaking appearances.

Edler’s tournament success in 2007 was unparalleled, boasting a World Series of Poker bracelet win, a World Poker Tour title, numerous other final table appearances and $3.5 million in 2007 tournament winnings. In addition to his stellar 2007 tournament record, Bill Edler made headlines in September for winning the 2007 World Poker Tour (WPT) Gulf Coast event, when he roared back with only two $1,000 chips remaining in his short-stack to accomplish the improbable and eventually win the event.


“It is an honor to be represented by Poker Royalty. They are, of course, on top of the profession. In addition, it is a fantastic group of my friends who work at Poker Royalty. I could not be more pleased,” said Edler after signing with Poker Royalty.


Shortly after signing, Poker Royalty secured Bill a sponsorship agreement with the popular poker Internet site Full Tilt Poker to wear the online gaming site’s logo at all televised poker events and play online poker at Financial terms of the agreement were not disclosed.


In addition, Bill will be competing in the 2008 NBC National Heads-Up Poker Championship scheduled for February 29 – March 2, 2008, at Caesar’s Palace in Las Vegas. NBC will broadcast 10 hours of tournament action for this invitation-only poker event that brings together 64 of the world’s best players competing in a unique one-on-one, single-elimination, bracket-style format. NBC will broadcast this event in April and May, 2008.


“Bill’s new relationship with Full Tilt Poker, and his subsequent invitation to the NBC National Heads-Up Poker Championship, presents him with a fantastic opportunity to reach a broader base of fans,” said Chris Porter, Director of Sales and Marketing for Poker Royalty. “Bill has a very bright future ahead of him and we look forward to working with him throughout his career.”