California Hold’em and Poker Royalty Enter Into Consulting Relationship

California Hold’em(t) and Poker Royalty have signed a year-long consulting agreement. As part of the agreement, Poker Royalty will become a strategic business development partner providing endorsement, marketing strategies, research and contacts in the poker industry.

“The business of poker is exploding, and California Hold’em(t) is an ideal licensing opportunity for companies seeking differentiation in a market overcrowded with Texas Hold’em,” said James Sullivan, Executive Vice President of Poker Royalty.

“Poker Royalty is the premier agency dedicated to the poker industry, and we are thrilled to have them on board as a strategic partner!” said Chad Andrews, CEO, California Hold’em(t), in announcing the partnership. “Poker Royalty’s industry-specific expertise will allow us to introduce our exciting improvement of Hold’em to those wanting to safeguard customer bases with a protected product.”

California Hold’em(t) is a version of Hold’em-style with no rule changes. Game play is identical, with the only differences being very slight modifications to the playing card deck. The game produces the most optimal results possible in a Hold’em-style game while giving those who license it a way to entice and hold consumers.