Canadian Poker Star Gavin Smith to be Featured as Spokesperson for Black Velvet Canadian Whisky

Gavin Smith, the 2005 World Poker Tour (WPT) Mirage Poker Showdown champion, has signed on with Black Velvet Canadian Whisky to be their spokesperson within the poker industry. This summer, Black Velvet will be running a consumer sweepstakes (where legal) involving Smith, with the grand prize being an all-expense paid trip to Las Vegas where the lucky winner and three guests will play heads-up No Limit Hold’em with poker champion Gavin Smith.

“Gavin Smith is a great addition to our line-up of spokespersons for the Black Velvet Brand,” stated Chris Gretchko, Brand Director for Barton Brands. In addition to Smith, the brand also works with Golf Pro Butch Harmon and well known swimsuit model Rachel Moore, Miss Black Velvet. Gretchko continued, “We like to partner with the best of the best in their respective fields that resonate with brands consumers. Gavin certainly continues this approach and the fact that Gavin is Canadian, makes his representing Black Velvet Canadian Whisky a natural.”

With only 3 events remaining in the World Poker Tour Season 4 schedule, Gavin currently sits atop the rankings for the Player of the Year Award and ranks 11th on the WPT all-time money list.

“This new relationship with Black Velvet presents me with a fantastic opportunity to reach a broader base of fans. Being from Canada, I have been familiar with the brand for quite some time and it was an honor to be asked to work with them.” – Gavin Smith

“Bringing a highly reputable mainstream sponsor, such as Black Velvet and Barton Brands, into the poker industry, is a major accomplishment,” said Chris Porter, Director of Corporate Marketing for Poker Royalty. “This relationship proves that the poker industry is quickly emerging as a viable outlet for sponsors to achieve their marketing goals.”