Introducing iSeriesLIVE


iSeriesLIVE introduces in-action betting, streamed over the Internet, with poker’s biggest names


20 March 2012 (London, England) – Poker Royalty, LLC today launches iSeriesLIVE: a ground-breaking new interactive poker series that allows consumers to watch top poker players–live with hole cards exposed–and bet on the action as it happens.

iSeriesLIVE is the next step in poker’s evolution. The series enhances the way the public watches and engages with poker events — providing viewers the opportunity to feel the same rush and excitement as the pros.

 The first event takes place in Dublin, Ireland on April 5th at 18:00 (WET). This launch event is a promotional €10,000 buy-in, winner-takes-all 10-person shootout featuring some of the biggest names in poker, including Daniel Negreanu, Phil Hellmuth, Carlos Mortensen, and Dave “Devilfish” Ulliott. Future events will include 36 person, six max no limit hold’em, heads-up tournaments, and more.

 Players will be sequestered in all iSeriesLIVE events with no access to mobile devices or outside influences. Online viewers will be able to bet on a number of real-time scenarios, including odds to win the table that change based on evolving chip stacks, next player eliminated, last longers, and the flop (red or black).

 For this promotional launch event, live betting will be offered exclusively via sportsbook giant PaddyPower in licensed and regulated markets. If you are not in a licensed PaddyPower market–such as the United States–you can still follow the action live at

 “For poker to continue to grow, the game needs to become more immediate to our fans,” said 11-time bracelet winner and Main Event champion Phil Hellmuth. “By allowing fans to view a poker event as it actually happens, with hole cards exposed, and bet on the action just as they would on football or horse racing, iSeriesLIVE can help take our game to the next level. Now the world will know why I’ve said ‘If it wasn’t for luck, I’d win them all’”

 Another unique element about iSeriesLIVE is the event’s financial structure. Thanks to the pioneering efforts of Poker Royalty, on top of the €10,000 buy-in, winner-takes-all format, each player participating in iSeriesLIVE events will actually receive a revenue split of all money that is bet on or against them — making this the first time in poker history that all participating players have the opportunity to make money while playing in a poker tournament. 

 “After Black Friday, we were determined to find a way to add new revenue streams for our world class roster of talent.,” says Brian Balsbaugh, founder of Poker Royalty. “We are fronting the expenses, then sharing the wagering profits with the participating players.  There are countless additional ways for us to monetize this model and we look forward to rolling them out over the course of the next year. Our end goal is to pay players for playing iSeriesLIVE events.”

 Professional poker players committed to play the promotional kick-off event are Daniel Negreanu, Phil Hellmuth, Dave “Devilfish” Ulliott, Carlos Mortensen, Maria Ho, Tobias Reinkemeier, Marvin Rettenmaier, James Dempsey, Eoghan O’dea, and Faraz Jaka.

 For more information on iSeriesLIVE–including special promotional deposit offers and player odds–visit

 For special promotional deposit offers, go here ( 

About Poker Royalty

Founded in 2003, Poker Royalty is recognized as the leading global poker management and marketing company, representing dozens of the most talented and marketable professional poker players, including Daniel Negreanu, World Series of Poker Main Event Champions Doyle Brunson, Phil Hellmuth, Scotty Nguyen, and Juan Carlos Mortensen. With offices in Las Vegas and London, Poker Royalty’s diverse poker business includes: product and brand licensing; consulting services; event management; media sales; speaker’s bureau and client representation. For more information, please visit


For further press information, images or event related quotes, please contact: / 702-868-9003 or European Press Contact, Peter Ramsay: / +44 (0)1752 231825